Marketing Management I

This course introduces students to the elements of the business environment associated with markets, marketing strategies, and marketing mix variables that can be used in marketing. Topics include concepts of marketing, role of marketing, markets, forecasting demand, market segmentation, marketing research, and consumer behaviour. PREREQ: COMM 1007 or ADMN 1107. Students may not retain credit for ADMN 3126, COMM 2036, SPAD 2036, COMM 2035 and MKTG 2001. Cross-listed with ADMN 3126. (cst 3) 3 cr.

Marketing and Management