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Sports Administration

Combine your business degree with the premier sport management program in Canada.

SPAD is the only undergraduate business degree in sport management in all of Canada.

While it is the best preparation for working in the sports industry, the SPAD degree is also valued by many non-sports organizations. Because SPAD graduates are great team players with tremendous work ethic, as well as being outgoing, engaged, and creative thinkers, banks, marketing firms, apparel companies, insurance companies, and many other companies in a variety of industries prefer to hire our grads. The knowledge and skills developed in SPAD are desirable across all industries and valued by all organizations.

Conseiller ou conseillère aux études

Dr. Dana Lee Ellis

Courriel : dellis@laurentian.ca

Bureau :
705-675-1151 x4834

Dr. Anthony Church

Comment déposer une demande d'études de premier cycle Ce programme vous intéresse?
Vue aérienne de l'Université Laurentienne
Le Grand Sudbury est la plus vaste ville en Ontario par superficie terrestre, où les activités de plein air ne manquent pas grâce aux lacs et cours d’eau, terrains variés, forêts et réseaux complets de pistes et de sentiers.
Méthode de livraison : Sur campus
Langue du programme : Anglais

Program Highlights:

  • Four-year program leads to an Honours Bachelor of Commerce in Sports Administration (H.B.Comm. SPAD).

  • First-year introduces Sports Administration, financial information and business statistics, and an understanding of management science and economics.

  • The second year focuses on delving further into management principles with courses in accounting, finance, human resources, sports marketing and operations management.

  • In the third year of the program, course content and student experience focus on applying business principles to the sport industry with courses in sport finance, sport law, sport media and communication, together with elective courses from human kinetics and other disciplines.

  • After the third year, students embark on a 4 to 8 month internship with a sport organization or business, designed to provide them with in-depth industry experience before graduation. students have interned for Toronto Maple Leafs, Hockey Canada, Toronto FC, Vancouver 2010, London 2012, Scottish Aquatics, Ottawa Senators, San Diego Chargers, Georgia State Games, IMG, Trojanone, Under Armour, Toronto Blue Jays, Toronto Raptors, Red Bull, Edmonton Oilers.

  • When students return to campus for the final fourth year term, the curriculum focuses on final preparation for graduation and industry employment through special sport management courses as well as a major sport consulting trip where students present solutions to real problems faced by sport organizations. On past trips, students have consulted on projects for the Pitsburgh Penguins, NY Mets, NJ Nets, NY Knicks, Los Angeles Kings, Dallas Mavericks, Dallas Stars, Belfast Giants, Stanford Athletics, Miami Heat, San Diego Chargers, Oakland Athletics, Sport Canada, International Olympic Committee and many others.

  • This program is only for the type of student who has an enquiring mind, likes to work with others, is driven to succeed, and will take advantage of the unique and incredible opportunities presented to them. SPAD is looking for hard working, positive-minded, people looking for career success and happiness. Business is what we do and sport is our passion.


Connect with SPAD Online

Twitter: @LU_SPAD


Articles by our students: https://voyageurprofile.wordpress.com/

Connect with our alumni: https://laurentian.ca/spadalumni



SPAD believes strongly in the importance of experiential education (learning through doing, rather than just attending lectures). Highlights of the experiential learning approach are the internship opportunities offered throughout the four years. It is possible to have work placement terms during the summer after first year, the summer after second year, the summer after third year and even during the fall of fourth year.

Through 40 years of alumni and industry contacts SPAD is incredibly well connected, with many organizations offering exclusive opportunities to SPAD students. Opportunities exist with every major professional sports league and teams throughout North America, as well as with sports apparel companies, national and international sports organizations, major games, marketing firms, player representatives, various agencies, and many other organizations within or outside of the sports industry.

Students are not limited to accepting internships locally. In fact, some of the best internship experiences have been when students have travelled to the United States, Scotland, England, and many other international destinations.

For more information about the internships or how to advertise an internship to SPAD students, please feel free to contact:

SPAD Director

Dr. Claude Vincent



4th Year Industry Consulting Experience

In the final semester of the SPAD program students are provided with a capstone experience that allows them to better understand the inner workings of large sports organizations and builds important and highly-relevant skills and knowledge. This provides the student with valuable experience, setting them up for a career in the sports industry.

Beginning in January, small groups of students are given an organization to work with in one specific geographic location. The organization will describe a significant problem with which they are faced and the students are tasked with the responsibility of working with members of the organization, researching industry best practices and trends, analysing the market, and developing recommendations for the organisation.

In March, all fourth year students travel to the host community and deliver their recommendations to the organization’s executives in their board rooms. Often the recommendations provided by the student-consultants are immediately adopted and job opportunities occasionally are offered to top performing students.

Past trips have included Miami, New York, Los Angeles, Vancouver, the United Kingdom, Switzerland, and many other world-class sport cities. Partner organisations have included NCAA Division I institutions, NBA, NHL, MLB, NFL, MLS, MLL, and many minor league teams.


Visit the School of Sports Administration for more information

Ontario High School Applicants

Program Prerequisites:

  • 1 grade 12 English U/M course; 2 grade 12 U/M Math courses; 3 other grade 12 U/M courses
  • A minimum overall average of 75% in the 6 best grade 12 U/M courses

Students with one math will be admitted but will be required to take MATH 1911 or 1912 in year one.

Additional information for applicants who have completed Advanced Placement courses.

Additional information for applicants who have completed the International Baccalaureate.


Applicants from outside an Ontario High School 

International Students

Canadian High School Applicants from outside Ontario

Applicants from Colleges

Applicants from other Universities

Mature Students

Note pour les étudiants actuels

Les options de grade ci-dessous seront offertes lors de la prochaine année universitaire et ne le sont pas cette année. Si vous cherchez les cours à suivre afin de compléter les options d'un programme d'une année universitaire antérieure, svp consultez avec un conseiller académique.

Effective September 2016, COMM course codes will be replaced with ACCT, MGMT, MKTG, OPER and FNCE codes. This table explains the course equivalencies to help students and others understand the transition to the new course codes.

Students must follow these regulations in order to meet graduation requirements.


Program Requirements - 120 credits 

OPER 2006E     Introduction to Management Science
ACCT 1001E     Introduction to Financial Accounting
ECON 1006E     Introduction to Microeconomics
ECON 1007E     Introduction to Macroeconomics
SPAD 0100E     Colloquia (0 credits)
SPAD 1016E     Global Sport Business I
SPAD 1017E     Global Sport Business II
STAT 2066E     Business Statistics

MATH 1506E     Introduction to Business Mathematics

   OR   3 credits of first year MATH (excluding MATH 1911 and MATH 1912)

3 credits of Indigenous content (may include courses from a list designed by the Faculty of Arts, and may be taken in upper years)   

3 credits of electives



To proceed to the upper year required courses, students must complete all first year requirements with a minimum GPA of 5.5, with a minimum grade of C on all required courses.

ACCT 2011E     Management Accounting I
FNCE 3006E     Financial Management I
OPER 2106E     Management Information Systems
PHIL 2867E     Business Ethics
SPAD 0300E     Internship Preparation (0 credits)
SPAD 2036E     Sport Marketing I
SPAD 2037E     Sport Marketing II
SPAD 2046E     Event and Facility Operations
9 credits of electives


HROB 2001E     Introduction to Organizational Behaviour
HROB 2002E     Management of Human Resources

OPER 3006E     Operations Management

SPAD 4126E     Sport and the Law
SPAD 4136E     Sport Finance
SPAD 4146E     Sport, Media and Communication
SPAD 4156E     Sales in the Sport Industry
3 credits of SPAD or Faculty of Management 4000-level electives
6 credits of electives



MGMT 4033E     Strategic Management and Policy
SPAD 4005E     Internship
SPAD 4046E     Field Trip Research Project
6 credits additional SPAD or Faculty of Management 4000-level electives
12 elective credits



Minor in Applied Sport Operations (FOR SPAD STUDENTS ONLY)

Students must use the electives in their SPAD degree to fulfill the requirements.

Required Courses (15cr):
PSYC 1105E     Introduction to Psychology
SPAD 4006E     Internship II
SPAD 4166E     Sports Performance Analytics

LBST 2206E     Labour Relations and Professional Sports


Elective Courses (9cr from the following):

     SPAD 4027E     Directed Study

     SPAD 4167E     Business Analytics in Sport

     SPAD 4326E     Independent Projects

     SPAD 4336E     Event Management

     OPER 4006E     Process and Capacity Analysis

     OPER 4016E     Project Management

     HROB 4051E     Interpersonal Skills

     LBST 3056E     Collective Bargaining

     LBST 4096E     Issues in Labour Arbitration

     PHED 2317E     Risk Management in Physical Education, Sport and Recreation

     PHED 2606E     Adventure Leadership

     PHED 4216E     Sports Psychology



Option in Finance (24 credits)
(Available only to H.B.Com. or B.Com. students)

a) Required Courses (15 credits):

FNCE 3007E     Financial Management 2
FNCE 4006E     Applied Corporate Finance
FNCE 4007E     Investment Management
FNCE 4016E     Global Financial Markets and Institutions
FNCE 4026E     Portfolio Management

b) Elective Courses: 3 COMM courses (9 credits) from the following:
        (All courses are 3 credits, except otherwise specified)
FNCE 4017E     Management of Financial Institutions
FNCE 4027E     International Finance
FNCE 4036E     Risk Management
FNCE 4037E     Entrepreneurial Finance
FNCE 4906E     Current topics in Finance
FNCE 4916E     Management Research Methodology in Finance
FNCE 4917E     Research project in Finance
FNCE 4995E     Internship in Finance (6 cr)
FNCE 4815E     Cooperative Education II in Finance (6 credits)

ACCT 4001E     Advanced Management Accounting
ACCT 4011E     Advanced Accounting Topics I/External Financial Reporting (IV)
ACCT 4051E     Advanced Accounting Topics II/Financial Accounting Integration & Analysis

MGMT 4021E     International Business Management
MGMT 4081E     The Business Environment


Option in Human Resources Management (27 credits)

A.  12 credits required courses:

HROB 4101E     Training and development

HROB 4102E     Recruitment and Selection
HROB 4906E     Current Topics in Organizational Behaviour   OR   LBST 2106E     Occupational Health and Safety, Level I
HROB 4091E     Compensation Management


B.  6 credits from the following: All courses are 3 credits, unless otherwise specified

MGMT 4906E     Topics in Management

Course admissible if the research topic is in the field of the option.

MGMT 3816E     Coop Placement I
MGMT 4815E     Coop Placement II (6cr)
MGMT 4995E     Internship (6cr) 
The above courses are admissible if the placement is in the field of the option.

ACCT/FNCE/MGMT/MKTG/HROB/OPER 4906E     Current Topics in Administration
The above courses are admissible if the course topic is in the field of the option.
MGMT 4101E     Small Business Counselling I
MGMT 4102E     Small Business Counselling II
MGMT 4041E     Case Analysis and Competitions I
MGMT 4042E     Case Analysis and Competitions II 

The above courses are admissible if the counselling or case topic is in the field of the option.

OPER 4147E     Management Information Systems

Course is admissible if the counselling or case topic is in the field of the option.

HROB 4021E     Industrial Relations in Canada

HROB 4051E     Interpersonal Skills
MGMT 4072E     Venture Start-Up

MGMT 4081E     The Business Environment
MGMT 4105E     Humanist Issues-Comm. Practice (6cr)
MKTG 4061E     Social Media Marketing
OPER 4016E     Project Management


C.  9 credits from the list below than have content related to theme A, B, C, …, or any other course approved by the program coordinator): Please see departmental listings for more elective choices. Prerequisite requirements may apply as well as instructor's or department approval for registration in non-BBA course electives outside the Faculty of Management. All courses are 3 credits, except otherwise specified.

ANTR 2046E     Peoples of the World: Tribes, States and the Global Village
ANTR 2136E     Work and Livelihoods Across Cultures
ANTR 2146E     The (De) Colonial Struggle
ANTR 2906E     Introduction to Linguistics
ANTR 3087E     Ethnomedicine: Cross-Cultural Healing
ANTR 3106E     Cross-Cultural Studies of Local Development
ANTR 3116E     Anthropology of the Arts
ANTR 3166E     Development and Canadian Indigenous Community Organization
ANTR 3216E     Visual Ethnography
ANTR 4116E     Critical Perspectives in Medical Anthropology
ANTR 4136E     Ethnopsychiatry and Cross-Cultural Mental Health
BIOL 3066E     Indigenous Peoples: Ecology, Science and Technology
COST 2446E     The Dynamics of Interpersonal Communication I
COST 2447E     The Dynamics of Interpersonal Communication II
COST 2606E     The Decorated Body as Communication
COST 3006E     Technology and the Individual Experience
COST 3606E     Sports, Communication and Culture
COST 4506E     New Media Policy
COST 4507E     Mass Media and Democracy
COST 4526E     Current Issues in Communication Studies
ECON 3046E     Labour economics I
EDUC 1046E     Indigenous Ways of Learning
EDPH 4516F     Management du stress
ENGL 1511E     Academic Reading and Writing in English for Aboriginal Students I
ENGL 1512E     Academic Reading and Writing in English for Aboriginal Students II
ENGL 1561E     Business Writing
ENGL 3496E     Indigenous Women’s Resistance Writing & Material Art
ENGL 3556E     Principles and Practices of Workplace Communication
ESPA 1005E    Introduction to Spanish (6cr)
INDG 1116E     Foundations of Aboriginal Peoplehood
INDG 1117E     Implications of Aboriginal Peoplehood
INDG 2136E     Aboriginal Political Resistance in Canada
INDG 2285E     North American Native People: Tradition (6cr)
INDG 2316E     Foundations of Indigenous Ecological Knowledge
INDG 3105E     Canadian Law, Politics and Aboriginal People (6cr)
INDG 3285E     Living With the Land: Indigenous Knowledge in Theory and Practice (6 cr)
INDG 4405E     Seeing With A Native Eye (6cr) 
JURI 2136E     Introduction to Interpersonal Dispute Resolution
ITAL 1005E     Introduction to Italian (6cr) 
LBST 1006E     Introduction to Labour Studies I
LBST 1007E     Introduction to Labour Studies II
LBST 2026E     The World of Work
LBST 2246E     What Do Unions Do?
LBST 3046E     Workers, Disability and Labour Rights
LBST 3056E     Collective Bargaining
LBST 3106E     Occupational Health and Safety Management – Level 2
LBST 3116E     Stress, Health, and the Workplace
LBST 3126E     Public Sector Unions
LBST 3136E     Occupational Health and Safety: the Social, Political, and Economic Landscapes
LBST 3246E     Workplace Rights Advocacy
LBST 3256E     Canadian Labour History
LBST/JURI 3616E     Labour Law
LBST 3626E     Labour Law and the Modern State
LBST 4096E     Issues in Labour Arbitration
PSYC 1105E     Introduction to Psychology (6cr)
PSYC 2706E     Emotion
PSYC 2707E     Motivation
PSYC 3806E     Social Psychology I

PSYC 3807E     Social Psychology II

SOCI 1015E     Understanding Society (6cr)
SOCI 2026E     The World of Work

SOCI 2246E     What do unions do?
SOCI 2656E     Social Inequality
SOCI 4086E     Class, Race, Gender and Ethnicity in the Workplace
THEA 1115E     Introduction to the Theatre (6cr)
WGSX 1005E     Introduction to Women's and Gender Studies (6cr)
WGSX 2016E     The Production of Knowledge
WGSX 2036E     Gender, Work and Families
WGSX 2046E     Gender, Race and Racism
WGSX 3326E     Girl Cultures 

Note: required and elective courses in Human Resources Management may be available on a two-year rotation or more. Students are responsible for planning their course choices accordingly during the upper years of the program. Students are also encouraged to consider obtaining the CHRP or HRPA designation (information may be obtained from Human Resource Management or HROB courses’ instructors), as well as a Certificate in Labour Studies, as described at:  https://laurentian.ca/program/labour-studies


Option in Marketing (27 credits)

 (Available only to H.B.Com. or B.Com. students)
 a) Required Courses (9 credits):
     MKTG 4071E     Consumer Behaviour
     MKTG 4021E     Marketing Communications
     MKTG 4031E    Advanced Marketing Planning

b) 3 Faculty of Management electives (9 credits) from the following: All courses are 3 credits, except otherwise specified
     FNCE 4916E     Research Methods
     MKTG 4905E    Research (6 cr)
     MKTG 4917E     Research Project
    The above courses are admissible if the research topic is in the field of the option.
     COMM 4976E     Coop placement I
     COMM 4985E     Coop placement II
     MKTG 4965E     Placement
    The above courses are admissible if the placement is in the field of the option.
     COMM 4017E     Current Topics in Administration
     COMM 4026E     Current Topics in Administration
     COMM 4027E     Current Topics in Administration
     MKTG 4906E     Current Topics in Administration
    The above courses are admissible if the course topic is in the field of the option.
     MGMT 4101EL/      COMM 4086E – Small Business Counselling Service I
     MGMT 4102EL/      COMM 4087E – Small Business Counselling Service II
     MGMT 4041EL/      COMM 4036E – Case Analysis and Competition I
     MGMT 4042EL/      COMM 4067E – Case Analysis and Competition II
    The above courses are admissible if the counselling or case topic is in the field of the option.
     MGMT 4071E     Venture Initiation
     MGMT 4081E     Business Environment
     MKTG 4091E     B2B Marketing
     MKTG 4041E     International Marketing
     MKTG 4061E     Social Media Marketing 

c) 3 non-Faculty of Management electives from the list below (9 credits) or any other course approved by the programme coordinator): Please see departmental listings for more elective choices. Prerequisite requirements may apply as well as instructor's or department approval for registration in non-Faculty of Management course electives outside the Faculty of Management. All courses are 3 credits, except otherwise specified
     CINE 1005E     Motion Picture Arts: Form (6 cr)
     CINE 1206E     Photography
     COST 3606E     Sports, Communication and Culture
     COST 4506E     New Media Policy
     COST 4507E     Mass Media and Democracy
     COST 4526E     Current Issues in Communication Studies
     COST 4527E     Media Spectacle
     DEUT 1005N     Introductory German (6 cr)
     ENVI 1507E     Introduction to Environmental Studies
     ENVI 2516E     Ecological Footprints and Demographic Change
     ESPA 1005E     Introductory Spanish (6 cr)
     GEOG 3267E     Contemporary Issues in Economic Geography
     GEOG 4217E     Population and Development
     GEOG 3056E     Topics in Geographic Information Systems Application
     HIST 3866E     Popular Culture of the 20th Century
     INDG 1116E     Foundations of Aboriginal Peoplehood
     INDG 1117E     Implications of Aboriginal Peoplehood
     INDG 2285E     North American Native People: Tradition (6 cr)
     INDG 2316E     Foundations of Indigenous Ecological Knowledge
     INDG 3105E     Canadian Law, Politics and Aboriginal People (6 cr)
     INDG 3285E     Living With the Land: Indigenous Knowledge in Theory and Practice (6 cr)
     INDG 4405E     Seeing With A Native Eye (6 cr.
     ITAL 1005E     Introductory Italian (6 cr.
     LANG 1005F     Grammaire appliquée à la rédaction (6 cr.
     LANG 3016F     Le français et les médias
     LANG 4036F     Rédaction professionnelle
     MUSC 1015E     Introduction to the History of Music in Western Culture (6 cr)
     PHIL 1115E     Introduction to Philosophy (6 cr)
     PHIL 2217E     Environmental Ethics
     PHIL 2525E     Contemporary Moral Issues (6 cr)
     PSYC 1105E     Introduction to Psychology (6 cr)
     PSYC 2707E     Motivation
     SOCI 1015E     Understanding Society (6 cr)
     SOCI 2007E     The Adolescent and Society
     SOCI 2636E     Desire, Love, and Work I: The Social Making of Gender
     SOCI 2656E     Social Inequality: Gender, Race, Class and Power
     SOCI 3636E     Desire, Love, and Work II: The Social Making of Sexuality
     SOCI 3056E     News, Pop Culture, and Power, Critical Perspective on Mass Media
     THEA 1115E     Introduction to the Theatre (6 cr)
     WGSX 1005E     Introduction to Women's Studies (6 cr)
     WGSX 2106E     Representations of Gender in the News
     WGSX 3326E     Girl Cultures



Program Regulations

In order to be considered in good academic standing in SPAD, a student must:
1) satisfy all conditions of admission;
2) not fail more than 3 credits in an academic year or in the previous 30 credits; and
3) maintain a cumulative grade point average of at least 4.0

A student who fails to meet the requirements for good academic standing will be allowed to continue in the program for no more than one year on academic probation. During the probationary year, if the student is able to achieve passing grades in all of their courses (a minimum of 24 credits is required) and return their cumulative grade point average to at least 4.0, then the student will be returned to good academic standing. A failure to achieve good academic standing following a probationary year will result in removal from the program.

A passing grade in the Faculty of Management is considered to be at least a C or 4.0 grade. Any grade less than C or 4.0 in a course offered within the Faculty of Management is considered to be a failing grade.

Number of 1000-level Credits:
Students may only count a total of 42 credits at the 1000 level towards the 120 credits required for the degree. Any credits that exceed the limit of 42 must be replaced by at least an equal number of credits taken at the 2000, 3000, or 4000 levels.

Removal from the Program:
Students will automatically be removed from the program for any of the following reasons:
- failure twice to achieve a minimum of at least a C grade in a required course;
- failure to achieve good academic standing in 2 consecutive years
- more than 18 credits of failure overall; or,
- a notation of X on a student’s transcript, as per the Laurentian University Policy on Academic Honesty.

Readmission to the Program:
Students forced to leave the program, or those who choose to leave the program, must reapply through the internal program transfer process overseen by the Laurentian University Admissions Office prior to February 1 of the academic year preceding their intended return to the program. Readmission to the program will be subject to students being able to enter in good academic standing. Students could be eligible to receive advanced standing for courses completed while not in the program. Such cases will be considered on an individual basis.

Please note that first year students are only required to take one 1000 level MATH Elective.

SPAD-0100EL - Colloquia SPAD-1016EL - Global Sport Business I SPAD-1017EL - Global Sport Business II MATH-1056EL - Discrete Mathematics I STAT-2066EL - Business Statistics OPER-2006EL - Introduction to Management Science ACCT-1001EL - Understanding and Using Financial Information ECON-1006EL - Introduction to Microeconomics ECON-1007EL - Introduction to Macroeconomics SPAD-2036EL - Sport Marketing I SPAD-2037EL - Sport Marketing II SPAD-2046EL - Event and Facility Operations PHIL-2876EL - Business Ethics ACCT-2011EL - Management Accounting I FNCE-3006EL - Financial Management I HROB-2001EL - Introduction to Organizational Behaviour HROB-2002EL - Management of Human Resources
OPER-3006EL - Operations Management SPAD-0300EL - Internship Preparation SPAD-3016EL - Sport and the Law SPAD-3026EL - Independent Projects SPAD-3036EL - Sport Finance SPAD-3046EL - Sport, Media and Communication SPAD-3056EL - Sales in Sport Industry SPAD-3256EL - Event Management OPER-2106EL - Management Information Systems SPAD-4005EL - Internship SPAD-4046EL - Sport Industry Consulting Projects MGMT-4033EL - Strategic Management SPAD-4126EL - Sport and the Law SPAD-4136EL - Sport Finance SPAD-4156EL - Sales in Sport Industry SPAD-4146EL - Sport, Media and Communication

Liste des membres du corps professoral

Sessional Faculty:

  • Jean-Paul Rains
  • Tom Blake
Anthony Church

Anthony Church

School of Sports Management
Dana Lee Ellis

Dana Lee Ellis

School of Sports Management
Kamran Eshghi

Kamran Eshghi

School of Sports Management
Claude Vincent

Claude Vincent

School of Sports Management
Kathleen Zinn

Kathleen Zinn

School of Sports Management