Social Media Marketing

Through the design of a comprehensive social media marketing plan for a company or organization, the course immerses students into an exposure to the conceptual foundations and in depth practical approaches to developing successful social media marketing plans, including: crafting social media strategies that achieve desired marketing goals, adopting rules of engagement and social media ethics for the social web, monitoring, evaluating, measuring and tuning social media activities, including methods to estimate an organization's return on investment in social media marketing activities. Prerequisite: MKTG 2011 or equivalent, including SPAD 2037. Method of teaching: CST and EXP. Credits: 3

Marketing and Management